Chapter 1 Marketing in the 21st Century
　1.1 Marketing
　1.2 The Core Concepts of Marketing
　1.3 Marketing Management Philosophies
Chapter 2 Marketing Research
　2.1 Types of Research
　2.2 Research Methodology
　2.3 Steps of Marketing Research
Chapter 3 Marketing Environment and Marketing Strategy
　3.1 Marketing Environment
　3.2 SWOT Analysis
　3.3 Marketing Strategy
Chapter 4 Decision-making Process
　4.1 Consumer Buying Behavior
　4.2 Organization Buying Behavior
　4.3 Customer Relationship
Chapter 5 Segmentation, Targeting and Positioning
　5.1 Segmentation
　5.2 Targeting
　5.3 Positioning
Chapter 6 Product Decisions
　6.1 Product Types
　6.2 Product Life Cycles
　6.3 New Product Development
　6.4 Branding and Packing
Chapter 7 Pricing Decisions
　7.1 Pricing Considerations
　7.2 Pricing Methods
　7.3 Pricing Strategies
Chapter 8 Distribution Strategies
　8.1 Retailers and Wholesalers
　8.2 Trade Shows
　8.3 Online Marketing and Directmail Marketing
Chapter 9 Personal Selling
　9.1 Basic Concepts of Personal Selling
　9.2 The Sales Process
Chapter 10 Promotion
　10.1 Advertising
　10.2 Sales Promotion
　10.3 Public Relations